ELEI's Mission

To ignite compassion and connection by raising awareness about elephant conservation through education and technology.


ELEI's Vision

To live in a world where elephants are no longer on the endangered species list and children around the world are given the opportunity for quality education.  


Meet our Board Members


Heather Kasey

Heather Kasey is the founder and director of ELEI, Elephant Education Initiative.

Through her extensive travel and volunteer work in Vietnam, Cambodia, Thailand, Peru, Namibia and South Africa - ELEI was born.  Heather  began to see the intricate connection between saving a species from going extinct and the investment of education through our next generation.  Not only does Heather believe education is the key but she believes that offering engaging, high quality, education that leverages compassion and connection is the biggest step we can make to preserving the elephants and all remaining species on the planet. 

Heather is working on her master's degree in journalism with a focus on conservation from Prescott College in Arizona.  She received her BA in Communications and a minor in English at Western Carolina University. She plans to continue furthering her education with a PH.D in social anthropology.  

Marc Liu s the co-founder of FTW, a public relations and digital marketing agency specializing in the lifestyle sector. Marc is also the co-founder of Gourmet Marketing, a digital marketing agency focused on restaurants, bars and hotels. Born in China, raised in Australia, educated in France and now residing in Chapel Hill, NC.

Aaron Gard is an attorney in Research Triangle, NC with Forrest Firm, P.C., where his areas of practice include corporate formation and governance, commercial contracts and strategic transactions. His transactional background includes deep experience in mergers and acquisitions and leading complex contractual matters in healthcare and life sciences. During his nearly 15 years of legal experience, he also served as in-house counsel for the global investment bank Credit Suisse in their Center of Excellence in Raleigh, NC.  


In addition to his role at the Forrest Firm, Aaron is partner and general counsel for Durham-based multimedia company GreatestFan. As partner and General Counsel, Aaron is responsible for generating business development and fundraising opportunities, providing general counsel, strategic business guidance, and negotiating all legal and other documentation related to the business.


Kirsten Kincade is an executive in the non-profit field, triathlete, travel blogger and Forbes magazine featured extreme endurance fundraiser. She serves as vice president of IronMatt.org, a leading foundation combatting pediatric brain cancer. She is also a 12 time Ironman, with 7 appearances in the Ironman World Championships in Hawaii. Before entering the non-profit field she worked in the fixed income department at Salomon Brothers in NYC. Kirsten is a mother of 4 children and currently resides in Franklin Lakes NJ.

Kevin Primus is the founder of GameChanger Edutainment and serves as a researcher and field producer for The Virtual Reality Company

Through his volunteer work with Rotary InternationalMathCounts, and the Durham Public Schools Hub Farm, Kevin is actively invested in promoting educational opportunities that address the Grand Challenges of Engineering including Advancing Personalized Learning, Enhancing Virtual Reality, Making Solar Energy Economical, Providing Access to Clean Water, Restoring and Improving Urban Infrastructure.

Kevin received his bachelors and masters degrees from Duke University in sociology with specializations in urban sociology and organizations, markets and work.